The Selfridges Rental Platform located at (the “Site”), which is owned and operated by HURR Limited, uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site. We do this by analysing how easy it is to use the Site, by identifying potential bottlenecks in the experience and monitoring performance so that your usage of the Site goes largely uninterrupted. By continuing to browse the Site, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact your user experience and may prevent you from using parts of the Site.

A cookie is a small file comprised of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of the Site. They include, for example, cookies that enable you to log into secure areas of the Site, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.

You can find more information about the individual cookies we use and the purposes for which we use them in the below table:

Cookie Type Cookie Name Purpose More information
Strictly necessary cookies Selfridges Rental This cookie enables us to remember users that are logged into our website and keep them logged in for a convenient user experience. You can read more about our Cookie Policy here.
Strictly necessary cookies Stripe Stripe uses a cookie to remember who you are and to enable the website to process payments and verify your identity without storing any such information on its own servers. You can read more about Stripe’s cookies here.
Analytical/ performance Cookies Google Analytics This cookie enables us to:

(a) Estimate our audience size and usage pattern.

(b) Understand how visitors navigate to and through the Site.

(c) Track the effectiveness of email marketing campaigns.

(d) Recognise you when you return to our site.

You can find out more about Google Analytics here.
Analytical/performance cookies Cloudflare This cookie is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. You can read more about Cloudflare’s cookies here.
Analytical/performance cookies Zendesk These cookies are used within the Services to enable user activity, to improve user experience, and to track and analyse usage, navigational, and other statistical information to continuously improve our Service. You can read more about Zendesk’s cookies here.
Analytical/performance cookies Google Tag Manager This cookie helps us understand visitor information and source. You can find out more about Google Tag Manager here.


The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies.

How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of the Site, and you will not be able to take advantage of all site features.

The following links provide information on how to modify the cookies settings on some popular browsers:

Google Chrome
Microsoft Edge
Mozilla Firefox
Microsoft Internet Explorer
Apple Safari

Please note that we do not currently respond to Do Not Track (DNT) signals.

You can also visit the About Cookies, for more information about cookies and how to manage them.


Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like more information about these third-party cookies, it is available from

Note that when third parties are collecting information about you, these third parties are acting as controllers in their own right (ie. they are not acting on our behalf).


We will review, and where necessary update, this policy. If we have your email address, we may also email you with information on those changes. If we need to, we will also ask you to confirm that you are happy with those changes

The Service


Curated by our expert buyers, Selfridges Rental helps you rent your favourite styles from our leading designers and brands at Selfridges. It’s all part of our pioneering initiative, Project Earth, which explores new ways to shop and help do our bit for the planet.

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